The brick-and-mortar store plays an integral role in our daily lives. Explore how technology enables it to evolve and thrive in unprecedented ways.

This is what’s next for your store, your shopper, and your business.

business

AI + Human Creativity: The Future of Merchandising

Watch this video to learn what's on-trend to in-store product placement, AI is changing the game

Artificial Intelligence brings powerful insights to the retail journey. It enables retailers to offer smarter, superior products in a more efficient way..

Read More
shopper

Millennials Have the Most Buying Power of Any Generation

Watch this video to learn how to reach Millennials, and why the store matters more than ever before.

As Millennials no longer delineate between the things they need and the lives they lead, they are drawn to retailers who are curators of experience,..

Read More
store

Data Magicians: Deliver Perfect Customer Service?

Know the Data, Know the Customer

"In this age of digitization, humans crave analog. And so the reality of retail is repurposing and rethinking the store as well as understanding the combination of humanity and digitization."

Read More
shopper

How Can Subscription Innovate Beyond the Box?

Why brick-and-mortar may have the advantage

It's not so much the convenience of a [curated] box, nowadays, but it's the appeal and excitement of what that entire package is, for the customer. And a lot of customers want that homework done for them, so..

Read More
store

Time to Get More Bang for Your BOPIS

Find the sweet spot of innovative transactions

If a retailer views “Buy Online, Pickup In-Store”  purely  as e-commerce, they’re losing. Each transaction in which customers pick up in-store is a chance to add value to the relationship. Whether that..

Read More
shopper

How to Turn Customer Loyalty Programs into Love

Mirror user behavior to make things more personal

It’s no secret that loyalty is the sweet spot. For Wakefern Foods, 97% of sales are powered by customers enrolled in their loyalty programs. But while rewards and incentives have long been a direct..

Read More
business

Talking Shop

With Paulo Carvao, General Manager, IBM

Paulo Carvao is the General Manager for IBM's US Distribution Market with clients in retail, consumer goods, and travel and transportation. He brings more than 30 years of technology experience to these..

Read More
store

Stock Your Shelves Like a Local

Hyper-local inventory is also community.

The sales that stores lose when they fail to meet local demand are astronomical. As of 2015, retailers have been losing $1.75 trillion per year to out-of-stocks, overstocks and returns.

Read More
business

Will It Automate? Supply Chain Edition

Human-machine teaming is the way

The doomsday narrative arising out of automation is that soon enough, the human workforce will be outmoded and unnecessary. But the reality is that retailers who resist automation are going to fall behind those who..

Read More
shopper

How to "Out-Amazon" Amazon: Product Reviews and Development

Next Gen ways to reflect reviews across your storefronts

Amazon may set the gold standard in online product reviews, but their advantage ends where brick-and-mortar begins. Retailers have the potential to take the edge over Amazon by overhauling the..

Read More
business

Tech-Forward Culture: What Happens in the Lab Shouldn’t Stay in the Lab

How to get buy-in at all levels

While the workplace can and should be an environment that incubates ideas, encouraging creativity and planning for the long run, tech-forward culture within a company doesn’t start and stop with an innovation lab. The..

Read More
business

Game Changers: How AI & Data Create the Instant Outfit

Volume 1: Michelle Bacharach, Co-Founder of FINDMINE

At The Next Brick, we’re deeply interested in companies that are transforming retail through technological innovation—companies that are changing the game by elevating customer experience,..

Read More
business

Game Changers: The Showroom Is The Test Lab

Volume 2: Andres Modak, Co-Founder of Snowe

At The Next Brick, we’re deeply interested in companies that are transforming retail through technological innovation—companies that are changing the game by elevating customer experience, streamlining the..

Read More
business

Follow Your Own Road Signs: Mapping Out the Right Tech for You

Be careful not to chase shiny objects

We all know the truth about shiny objects: they don’t always hold the most value

But in developing your overall strategy, it can be tough to reconcile business goals with the desire to roll out sparkling new..

Read More
store

Underused Retail Space: The Final Frontier

As some stores shutter, tech will open new doors

Read More
store

The Future of the Dressing Room. Hint: It Isn’t a Room.

How Technology is Transforming Dressing Rooms

“The ability to put on an article of clothing and then be able to experience you wearing that article of clothing in an environment that replicates where you would actually wear it I think is very very..

Read More
store

Winning the Real Estate Game

Go hyper-local with cloud-based tactics

There's a lot of new development going on that's really more of a holistic city center, where you're living inside that mixed-use environment.

Read More
shopper

AI: Bringing Your Most Profitable Bees to the Hive

Pulling in quality, not just quantity.

Read More
shopper

If Customer Behavior is True North, How Can Tech Light the Way?

Amazon isn't the Northstar, the consumer is

Bigger basket size: another holy grail of retail. But as with the grail itself, retailers can’t just choose blindly, immediately gravitating to the “shiniest object.” The tactics they use to lead customers..

Read More
shopper

How AR is Reinventing the Reality of Shopping

What Augmented Reality has in store for the future 

Read More
business

The Crystal Ball of Fashion Is In Your Hands

AI: the next fortune-teller

Read More